‘TIS THE SEASON TO OPTIMIZE YOUR ONLINE SHOPPING CAMPAIG

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With the sales chaos always being around the corner, and the shoppers eyeing for trendy fashions throughout the year, it’s now time to start optimizing your online shopping campaign followed after E-Commerce Website Development in Pakistan. Year over year, Google has seen a tremendous increase in Online Shoppers, hinting that more than 50% of them are researching for products online rather than visiting physical retail stores. Perhaps, featuring it as a trend among Millenials and Gen Z – the holiday season bargain hunters.
‘TIS THE SEASON TO OPTIMIZE YOUR ONLINE SHOPPING CAMPAIGN

The holiday season, aka the Sales Season, is a treat for everyone. Hence, optimizing your campaign is worth the effort. So let’s gain the most out of the online retail traffic for your bottom line, and make the buying process easier for your consumer with these tweaks of optimization. Follow up, because now we’re talking optimization!

Set a Roadmap to Increase Efficiency

Determining what you being an online retailer are focused on achieving is essential. Hence, step forward towards optimizing your online shopping campaigns by identifying whether you’re directing them towards driving sales for a newly launched product or focus on previously high-returning products.
Is your online selling campaign aiming at driving sales towards a new launch? Develop a high bidding strategy aligned with this goal because this way, the Product Listed Ads for these products will get maximum visibility.
Contrarily, if you’re focusing on growing your ROAS, consider adjusting your bids on a product level. The reason? They’ll be aligned to different profit margins, following this optimization strategy. However, if you still notice an increase in the competition during excessive sales seasons, adjust your bids accordingly. Rest assured, a maximized efficiency will be visible.

Audit your Feed Structure – Is it sound?

Before you set your steps towards aiming a strategy this season, optimize them by analyzing which of your products and product categories performed the best last year. Later on, create dedicated campaigns for them.
However, the opportunity this analyzing process brings is – Audit your Feed’s structure and your inventory. Here’s what you can follow up after a complete audit;
·          Mark the most important SKUs as high-priority
·          Exclude product groups that didn’t perform well in the last campaign
·          Fix the previous product issues to improve customer service
·          Direct a Catch-All campaign for products which aren’t a part of any other
·          Regularly assess your Scheduled Ads; You never know when trends flip around!
And finally, for some potential help in optimization, review the opportunities tab in Google Merchant Center; They’ll help you prioritize the right aspects of a strategy.
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