HOME GOODS E-COMMERCE: THE TOP TRENDS, CHALLENGES, AND OPPORTUNITIES

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HOME GOODS E-COMMERCE: THE TOP TRENDS, CHALLENGES, AND OPPORTUNITIES

Home goods, especially furniture, are a market prime for digital disruption, and E-Commerce Website Development in Pakistan is an accurate solution. How? Let's get to know. Currently, selling furniture online is one of the most robust online selling pathways in Pakistan, considering that the E-Commerce share of Pakistan's traders in home goods and furnishings amounted to 16% in 2019. So if we look at the market volume of the furniture industry and the estimated figures, we assume that the percentage of online retail in home goods and furnishings is about to rise by the end of 2020.
As the industry is growing steadily, we've noted that E-Commerce is playing a vital role in upcoming and prevailing trends. Being a Web Development Services Provider in Pakistan, we have years of experience building E-Commerce Websites. And Meeshan being one of our clients selling furniture online, we've come across various trends in the industry throughout our journey with them. Based on our own experience, statistics, and customer interests, here's a list of major trends you need to watch out in 2020.
Trend 1: Millenials are the Buyers
There's no doubt to the claim that the Millenials and Gen Z are the doers of today, and there's no denying to the fact that they are the most tech-driven generations of all time. So let's face it right that if your web store has pixelated product images and critical product reviews, you'd be out of the E-Commerce game straight away. Why?
These new generation buyers are tech-savvy, and the trends show that they buy a product ONLY when they're 5-stared by their peers, and the product images are of such high-resolution that they won't feel a need to experience a piece of furniture in real-time. Are you looking for an example? Consider Meeshan as an illustration in the furniture industry, setting the equations right for digital selling.

Trend 2: E-Commerce Options are MORE THAN EVER!
Appealing web stores, eye-catchy product catalogs, and whatnot, they've all raised the bars of how retailers sell furniture online. Simultaneously, all these tech-variations and options the top-notch online retailers offer to their customers and professional buyers, have set the benchmarks higher.
Hence, being a Digital Marketing Agency in Pakistan, we suggest, warm-up your ideas of selling furniture online, get control over how your web store looks, feels, and functions, as we did for Meeshan, and be a part of the trend.
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