HOW TO FIX YOUR FACEBOOK ADS CAMPAIGNS AND INCREASE ONLINE SALES?

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Year on year, there are plenty of articles on how Facebook Ads help in increasing sales, and there's absolutely no doubt about this. However, the game has too many players competing, and with 2 Million businesses actively placing their Ads on Facebook, there's no winner until now. Being a Digital Marketing Agency in Pakistan, we understand how difficult it can be to attract the audience, get their absolute attention, and then eventually get E-commerce sales out of it, which is getting harder day by day.
So if you're also one of those businesses struggling to perfect their Facebook Ads campaign, you've hit the right place. In this article, we'll be covering all the major mistakes businesses have been making since the Facebook Advertising game begun.
HOW TO FIX YOUR FACEBOOK ADS CAMPAIGNS AND INCREASE ONLINE SALES?

Are you doing any of these Expensive Facebook Ads blunders?

We asked our Digital Marketing Specialist - Ehsan Zaidi to share all the expensive Facebook Ads blunders he's seen businesses make, and how you can avoid them, to ensure increased online sales.

Optimizing Facebook Ads too often is a big NO!

Before we begin preaching why optimizing Facebook Ads too often isn't practical, let's imagine a scenario; you’ve planted seeds in your garden, and you've been digging them out every hour to see why they aren't growing. Is this the right thing to do? NO!
Replacing the scenario with Facebook Ads, when you keep on optimizing your budget, audience, and your targets, you're eventually stopping your Ads from progressing. Technically, what happens at the back end is that when you optimize, the campaign starts back from zero again, right from the learning phase.
Similarly, there's another face to this blunder. In our years of experience providing Social Media Marketing Services in Pakistan, we have seen businesses placing dozens of Ads instead of one powerful Ad, and that's one big mistake. Instead of frittering with your budget and spending extra dollars, the best practice is to put your smartest efforts and resources into placing one Facebook Ad that gets you the audience's attention and grabs you some purchasing eyes. Later on, find the every-green winner ads and keep on investing in them until you achieve your sales goals.
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