WHY USE CHATBOTS IN YOUR 2020 DIGITAL MARKETING STRATEGIES?

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Chatbots are conversational systems integrated by business in their Digital Marketing in Pakistan strategies. In 2019, according to research, it was stated that around 65% of businesses used chatbots as customer support representatives. Fast forward to 2020, the ways businesses communicate with their audience have evolved. Alexa, Siri, and Google Assistant are some of the show stoppers, which now rule the world of Chatbots.
Ever experienced a conversation with a Chatbot? Ever thought that these script-driven bots could rule the Digital Marketing world?  2020 is the year when this thought will become a reality.
Surprisingly, the audience is gravitating towards this bot technology super-fast. Hence, considering this, savvy marketers have turned their faces towards the path of this smart conversing technology. So to be sure that the audience is seeing your brand’s message, consider integrating a cool Chatbot in your next Digital Marketing strategy.
However, if you’re one of those businesses still functioning with the long-standing customer service team, here are some good reasons encouraging you to make chatbots a part of your strategies.

Chatbots Provide a Human-Like Conversing Experience

Even though chatbots are used for business interactions, yet, they need to be informal. And that’s exactly where businesses misunderstand Chatbot-human discussions. In this ever-evolving era, a bot that responds to commands faster, and best understands the queries, is considered as the most successful tweak to a business’s digital marketing strategy.
Fortunately, AI and Machine Learning have made this human-like conversing features in a Chatbot, a reality. However, if you’re not into AI and ML, here’s how you can tweak your backend, to create a conversational robot for your digital marketing strategy.
·         Write Inviting Bot-Welcoming Messages; They amaze Customers
·         Program the Bot to ask Open-ended Questions
·         Train and Update the Bot, after all, it’s a Human’s replacement
Rest assured, if you have a Chatbot powered by AI and ML, or a code-operating bot, they’re both going to contribute a lot in the success of your Digital Marketing strategy, so why talk when you have Chatbots?
Here’s an example of how health care providers are benefiting from human-like conversing chatbots.
Read more!

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