WHY E-STORES, UNIFIED COMMERCE APPROACH, AND CUSTOMER EXPERIENCE ARE IMPORTANT FOR CPG IN THE CURRENT COVID SITUATION?
As the influence of COVID-19 continues to grow across oceans, leaders are reflecting over the impacts that it has on their businesses. The stay-at-home regulations and shutdowns imposed on many businesses are encouraging business leaders to discover brand-new E-Commerce Website Development and Digital Media Marketing ways to reach out to the consumers.
As before-mentioned, the demand for fast-moving consumer goods has also been affected. In massively affected countries, the need for Consumer Packaged Goods – CPG, proceeds to escalate sharply, and there has been a notable surge in spending on household goods as well.
To lessen their chances of contracting the virus, people are reducing their frequent runs to the grocery stores. While the lockdown resorts some to hoarding toilet paper, grooming products, water, and food, others are using Magento E-Commerce Development to buy for their needs and more. Hence, the shift in buying patterns has made retailers rethink their dependence on in-store shopping.
Buyers’ Habits are Evolving Rapidly
An online survey reveals that home delivery and store pickup online grocery sales reached another 30-day record for April, striking $6.2 billion and denoting a 38% expansion from $4.5 billion in March. As indicated by information, online sales of CPG became 56% in the week closing April 18.
The volume of consumers requesting a necessary food item online has grown as well in April. It is surprising to note that 35% of these are first-ever online purchases made by people to buy basic food. Reasonably speaking, this unusual shopping behavior could become the modern standard for satisfied customers. Hence, opening an extremely convincing door for retailers to opt for advanced Digital Installations and Dynamics E-Commerce arrangements.
The Rescuer; E-Commerce
While Amazon persists as a go-to Best CRM for E-Commerceplatform, conventional brick-and-mortar retailers have also considered capturing this opportunity by digitizing their online presence with Digital Marketing Services in Chicago and Microsoft Dynamics E-Commerce. Walmart, for instance, has developed Walmart.com. Similarly, the leading brand Target Corp. is modifying in diverse ways to keep up with the wave in sales of products like food, beverages, health, and beauty essentials.
However, in fresh produce categories, Dynamics 365 E-Commerce is currently struggling. Retailers are searching for robust E-Commerce Platform Integration Services that will help them deliver seamless omnichannel experiences across channels.
Though according to a report, even if the conventional physical retail stores open up, digital sales are still going to be skyrocketing. Hence, now is the time to turn towards Magento E-Commerce Development Services.
Prepare-up to face some real CHALLENGES
There’s no doubt about the fact that every tech advancement and valuable innovation comes with its own set of unique challenges and obstacles that every business has to overcome. In this article, we’ve wrapped up some current challenges that come up while you sell digitally. So let’s read through what’s about to come your way!
1. Interrupted Supply Chains
The lockdown has put immense stress on the supply chain of businesses, especially groceries, fresh produces, and staples. These essential items, needed every day by millions of isolated citizens, are required to be delivered with minimum human-to-human contact. Due to obstructed supply chains and a drop in imports, raw materials supplies might be an added influential challenge for preferred categories in retail and durables.
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